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Business Intelligence

Our Business Intelligence (BI) solutions enable you to better understand and utilise your business critical data. Using processes such as data mining, online analytical processing, querying and reporting we will help you analyse your data and use it to make strategic business decisions.

What is Business Intelligence (BI)?

BI is a term that refers to a variety of software applications used to analyse an organization’s raw data. Companies use BI to improve decision making, cut costs and identify new opportunities.

BI is more than just reporting and more than a set of tools to extract data out of business systems. Organisations use BI to make strategic business decisions such as identifying inefficient processes or targeting areas to optimise revenue.

Modern BI tools are simple enough for your team to be able to analyse the data themselves, rather than requiring IT to run complex reports. This easy access to information access enables various departments to make business decisions that would otherwise be based only on gut feelings and anecdotal evidence.

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    Who uses Business Intelligence?
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    Business Intelligence Tool
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    Benefits of Business Intelligence
Who uses Business Intelligence? Section

Who uses Business Intelligence?

Organisations have data within their business which can be used

Understand their markets, products and customers to make informed decisions

Almost every type of organisation has data within their business which they can use to learn from and make more informed decisions. You may have heard of 'Big Data', which is a term for data sets that are so large or complex that traditional data processing applications are inadequate. This is where a BI system comes in.

Companies of all sizes and industries are using BI to understand this data, for a multitude of reasons, including understanding their markets and products better, measuring KPIs, and monitoring efficiency. Which ultimately leads to them making more informed strategic business decisions that make the organisation more money.

Organisations use BI systems to collect, analyse, and visualise their data which is normally difficult to bring together because it is too large or scattered in different systems across the organisations.

A BI system enables a business to build dashboards and reports that visualise their data in tables, pie charts, graphs, etc, which enables them to answer questions in seconds rather than days or weeks. 


Use BI to make strategic decisions, such as what new products to add to their menus, which dishes to remove and which underperforming stores to close. 

Sports businesses:

Of all sizes have used BI extensively, to improve their fans experience at the match and upsell products sold at the game.


Who have lots of transaction data leverage their data to understand their customers buying decisions and build better promotions. Online retailers have used this to increase revenue per customer such as through recommended products.

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Business Intelligence Tool Section

Business Intelligence Tool

Through a single, easy to use, online interface

Search and analyse information stored anywhere in your organisation

All too often companies possess large amounts of potentially invaluable data, but find their existing reporting tools or business intelligence processes too complicated and time-consuming to make the most of it.

Using ground breaking technology, our Business Intelligence tools and reporting allows users of any skill level to search, enquire and analyse information stored anywhere in your organisation through a single, easy to use, browser based interface. Powerful visualisation tools including VENN diagrams, Word clouds, dashboards, maps and crosstabs, help empower you to analyse and report on your data.

“It’s a very intuitive system that does not require specific technical knowledge, it enabled us to open up business intelligence and reporting to the whole organisation because it is so easy to use."

The Intelligence and reporting module brings your strategy and performance system to life with a comprehensive and configurable collection of reports and dashboards.

Improve data integrity:

  • Easily identify gaps in data
  • Enable anyone to create and reveal information for their own use
  • Create reports for internal or external accountability; 
  • Present performance data for executives, board or teams; and
  • Improve performance management and collaborative decision making


Streamline and simplify processes:

  • Use an intuitive and flexible tool to search, analyse and report on your data;
  • Quickly and easily build reports
  • Schedule reports or run on demand
  • Drill through to real-time information
  • Answer questions as quickly as users can think of them


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Benefits of Business Intelligence Section

Benefits of Business Intelligence

The most relevant information at your fingertips

Instant access to relevant data helps your business makes better decisions

Fact-Based Decisions

See detailed, current data on all aspects of the business - financial, production, customer. This information helps management make fact-based decisions, such as which products to concentrate on and which ones to discontinue.

Improves Sales and Negotiations

Providing your sales team with real-time reports that identify trends, product improvements, customer preferences or untapped markets. Detailed and current data is also a valuable backup to negotiations with suppliers or other vendors.

Eliminates Waste

Highlight areas of the business which are wasting money or loss making that may have previously gone unnoticed. A companywide BI system works as a single, unified whole, it can analyse transactions between subsidiaries and departments to identify areas of overlap or inefficiency.

Identifies Opportunities

Enables swift and informed decisions which can help a company assess its own capabilities; compare its relative strengths and weaknesses against its competitors; identify trends and market conditions; and respond quickly to change.

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