Cotswold Inns & Hotels

EBC Group provide Cotswold Inns & Hotels with a new and efficient in-house print suite, to manage and distribute their marketing and promotional materials more effectively.

  • Video
  • The Challenge
  • The Approach
  • The Solution
  • Feedback

Costwold Inns & Hotels benefit from printing their marketing in-house

The Challenge

As a high-end group of hotels, they required a large number of marketing and promotional materials

When EBC Group first met with Cotswold Inns & Hotels they were outsourcing all of their print, which came with a number of financial and operational issues. As a high-end group of hotels, they required a large number of marketing and promotional materials such as brochures, menus, invites and stationary, that were produced in-line with each hotels unique design and branding. 

These demands not only made the overall cost of outsourcing to a 3rd party expensive, but also allowed for little flexibility in both design and turnaround. Slow reaction times made it difficult to make quick changes, print jobs were often over run and wastful, and a lack of control over time-scales made the production of small print runs challenging.

The Approach

Cotswold Inns were looking to source a partner that would understand their unique requirements

Cotswold Inns were looking to source a partner that would understand their unique requirements and could advise and recommend the best solution for their business.
 
From the initial assessments, EBC Group were able to advise on how much they were spending on their print, as well highlight the areas that could be made more efficient.
 
Offering a consultative approach, EBC Group also advised on how printing in house would benefit their business, providing a simple comparison of how much Cotswold Inns were currently paying, and what the cost would be per finished document.
 
EBC Group removed any concerns about the integration of the new print devices in to the existing process, providing ongoing support to the Cotswold Inns marketing team who now manage their own in-house print suite. 

The Solution

Cotswold Inns now benefit from a high quality print environment, that is managed by their in-house team and supported by EBC Group.

Bringing all of their print solutions in-house has quickly seen a return in investment for Cotswold inns, with operational and wastage costs now significantly lower.

Cotswold Inns are now able to produce high quality print materials, in a full range of different formats, with greater flexibility to easily make changes and produce short print-runs. 

Housing their own print suite allows for a quick turnaround time, with marketing material now created and printed on the same day.

Campaigns and promotions are now more dynamic and targeted, and marketing materials are now easily personalised and distributed. 

Requiring no additional 3rd parties, Cotswold Inns now benefit from a high quality print environment, that is managed by their in-house team and supported by EBC Group.

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